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the brand

 

THE JORDAAN COLLECTION is a homage to this Amsterdam neighborhood with a design as timeless as this district. Historical but at the same time packed with the energy from a new generation of residents. The many visitors from around the world and the long time locals keep this cultural district vibrant and alive! The Jordaan is laid back and inviting. A blend off the old days with the authentic architecture and picturesque sceneries and the now a days that has grown into a thriving, cool and hip neighborhood surrounded by the charming Amsterdam canals with in the background the bell chimes from the Westertoren church. Overall a neighborhood where you easily feel at home. Saturday strolling the bustling Noordermarkt with its enless farmer market with a large organic goodies selection or enjoying a brunch or coffee to go from one of the many cafe´s and many other see and be seen Jordaan local hotspots this neighborhood never gets boring. 
Besides the known classic collection with the authentic font and logo we released for SS21
THE JORDAAN X THE WORLD edition with use of organic cotton and recycled material. 

Hope to see you soon!

Love,

 

 

 

 

 

 Fashion footage: W Photography 

@willemijnbeekmanphotography